Proposals differ from reports in that proposals 1 Multiple Choice 8 01:59:46 O use the we-viewpoint. eBook use prefatory material. O use the direct approach. O present information in a useful form. are intentionally persuasive. Saved At the beginning of any unsolicited proposal, it is important to Multiple Choice gain attention. request acceptance. present the writer's credentials. give background information. state the dire consequences of ignoring the proposal. The coordination of sales messages across several forms of media is known as Multiple Choice O integrated marketing communications. content marketing social media linking. brand equity permission-based marketing. Which of the following statements is true of solicited and unsolicited proposals? Multiple Choice Unsolicited proposals should be objective, not persuasive. Unsolicited proposals use the direct method of organizing content. Unsolicited proposals are written and submitted without any invitation Solicited proposals use the indirect method of organizing content. Solicited proposals should be objective, not persuasive. The persuasive appeals identified by Aristotle that are based on emotions are referred to as Multiple Choice pathos. logos grandiose. hamartia. ethos. Which of the following, despite being incorrect and inappropriate in other forms of business writing, is commonly used in sales writing? 7 Multiple Choice 0:57:35 Visual emphasis devices Book O sentence fragments a conversational style then you viewpoint active voice The first step in creating a persuasive request is B Multiple Choice 01:57:36 O planning the layout and any visual elements. eBook developing appealing details. creating a positive ethos. determining a strategy. stating the request. Chapter 10 Reading Quiz The first step in writing a sales message is 9 Multiple Choice 01:57:25 O choosing the appropriate medium of transmission. eBook O making a careful study of the product or service. choosing the most persuasive channel for the message. determining the central appeal for the message. determining the makeup of the mailing. Help Save A orm of email sales message that is gaining respectability and acceptance is called omotions on a company's website. because it requires customers to sign up for email 06 Multiple Choice O selective spam spam broadcast email permission-based emal instant messaging