1. Propose a collaboration idea for Nike, this collaboration will launch only in the UK which will help strengthen the brand's overall identity
2. SWOT analysis of the brand?
3. Explore the key competitors of your brand in the UK: Develop a brand positioning map to highlight your brand's current position in the market compared to it's direct competition
4. Examine the most important PEST (Political, Economic, Social Technical) factors influencing your brand in the UK. Only include factors that are directly affecting your brand. Use evidence to support your inclusions
5. Explore and propose a new Collaboration for your brand (using competitors own strategies and further research to justify your idea)
6. Rationale - Explain why the new proposed Collaboration will complement and not damage the overall image of the brand
7. Justify - Comment on the risks that may be involved in the new Collaboration and show how your brand will overcome these.
8. Reveal how the brand will launch the Collaboration in the UK market. Use examples to support your idea