Prospect Email Assignment

Please write this email in a word document so it can be submitted to Canvas but be sure to include a subject line and salutation as you would an email message.

1.5 line spaced.

Prospect Email Assignment Instructions

Imagine that you are a salesperson for PTPA.

Assume that your prospect is the company Vtech that has launched a childrens toy called, Myla the Magical Unicorn. That company and that product should be the focus of your email.

Find the right buyer at Vtech- this includes their name and position at the company. Write a fictious introductory sales email to them. YOU WILL NOT BE SENDING THIS EMAIL.

Your objective: spark interest and secure a follow-up phone call (this relates to your Ask).

Your submission should be the email itself. 200 words max.

Submitted emails will be graded according to the following criteria, total of 15 marks:

1. Effective Subject line and introduction/opening line, with the prospect as the focus? 3 marks

2. Crux Briefly explains product offering AND communicates benefits? Personalized content? 5 marks

3. Ask specific, appropriate call to action? 3 marks

4. Overall professionalism and persuasive tone? 3 marks

5. Did you pick the right prospect and explain it well? 1 mark

please visit this website for the company https://www.ptpaawards.com/