Question: ** Prospecting Assignment (3%) 3 x 4 marks each = 12 Marks Research and provide 3 possible prospects that could use your advertising services. Look
** Prospecting Assignment (3%) 3 x 4 marks each = 12 Marks Research and provide 3 possible prospects that could use your advertising services. Look for larger organizations with multiple locations, Not-for-Profits, and/or well-known brands. If you choose a certain brand, make sure you list the parent company as the prospect. Prospects must be Canadian OR have Canadian ties. In other words, the organization has to have operations / a head office here in Canada. Note: In reality, there would likely be a "non-compete" clause for direct competitors of an ad agency's existing clien Make sure these prospects represent 3 different industries Do NOT choose current or very recent clients from our class competitor (Rethink or Cossette) Rank them by the number below in order of priority/importance to you. Then, for each prospect give the criteria for the ranking based on the features of your agency and/or their similarities with your existing clients. In other words, why would they be a good client for your agency? Also, provide a reasonable rationale as to why or what they need to advertise based on research and/or your personal opinion or experience. You need to consider things like ability to pay, realistic potential need for the services of your advertising agency, etc. (Use spaces provided below > Approximately 3 to 4 sentences for each prospect) but for the purpose of this class we will allow it. #1 ** Prospecting Assignment (3%) 3 x 4 marks each = 12 Marks Research and provide 3 possible prospects that could use your advertising services. Look for larger organizations with multiple locations, Not-for-Profits, and/or well-known brands. If you choose a certain brand, make sure you list the parent company as the prospect. Prospects must be Canadian OR have Canadian ties. In other words, the organization has to have operations / a head office here in Canada. Note: In reality, there would likely be a "non-compete" clause for direct competitors of an ad agency's existing clien Make sure these prospects represent 3 different industries Do NOT choose current or very recent clients from our class competitor (Rethink or Cossette) Rank them by the number below in order of priority/importance to you. Then, for each prospect give the criteria for the ranking based on the features of your agency and/or their similarities with your existing clients. In other words, why would they be a good client for your agency? Also, provide a reasonable rationale as to why or what they need to advertise based on research and/or your personal opinion or experience. You need to consider things like ability to pay, realistic potential need for the services of your advertising agency, etc. (Use spaces provided below > Approximately 3 to 4 sentences for each prospect) but for the purpose of this class we will allow it. #1
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