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MKT 1204 - First Evaluation (5 marks each - 10% of evaluation) Please ensure that you read the questions thoroughly and focus on what is being asked. Each question should have answers containing at least 200 words. Aside from the resources lodged on schoology, and your own thoughts, it is understood you will conduct some research on line. Note carefully this is an individual assignment and your answers need to represent your own thoughts and be in your own words. 1. Choose a well-known public company from whom you have previously bought their product or service. Go to that company's, or specific brand's website that has a link to Facebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describe how that company is using social media to market its products. Evaluate its effectiveness in creating customer engagement. 2. Choose any market you are familiar with and pick two brands you know. Describe each brand's competitive advantage, and your perception of each brand. MKT 1204 - First Evaluation (5 marks each - 10% of evaluation) Please ensure that you read the questions thoroughly and focus on what is being asked. Each question should have answers containing at least 200 words. Aside from the resources lodged on schoology, and your own thoughts, it is understood you will conduct some research on line. Note carefully this is an individual assignment and your answers need to represent your own thoughts and be in your own words. 1. Choose a well-known public company from whom you have previously bought their product or service. Go to that company's, or specific brand's website that has a link to Facebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describe how that company is using social media to market its products. Evaluate its effectiveness in creating customer engagement. 2. Choose any market you are familiar with and pick two brands you know. Describe each brand's competitive advantage, and your perception of each brand