Protecting data should be important to marketers because it demonstrates that a company is above corruption. Because hackers can cause great damage to brands, marketers need to care about protecting data. Being aware of the potential for data breaches helps marketers build security into their marketing campaigns. Marketers need to care about protecting customers' data because customers shouldn't have to be responsible for protecting it themselves. a score of 7 or 8 , and 43 gave a score of 6 or less. The resulting Net Promoter Score (NPS) was 19(6243). How can the cabinet shop use this Net Promoter Score to measure brand perception? The company should use its Net Promoter Score as a standard for all its employees as they work to uphold the quality and integrity of the company's products. The company should be dissatisfied with this score, since any score under 50 is generally destined to fail, and focus on cutting-edge marketing to improve customer perception immediately. The company should be extremely happy with these results, since Net Promoter Scores are rarely positive, so it does not need to take any steps to improve brand perception. The company should use its Net Promoter Score as a benchmark against itself over time and against competitors, taking measures to improve customer loyalty as needed. benchmark against their competitors, and after 10 years, they had a good amount of data about their company's performance. Why are NPS scores helpful to companies who use them over time? Captured correctly, the NPS data allows a company to assess its monetary success. Done over time, NPS helps marketers see how perceptions about brands change in the market. NPS scores are helpful because a company captures complex information about customers. Over time, NPS scores are helpful to marketers who want to capture customer demographics. develop an effective marketing campaign? Create a campaign that utilizes daily email and text blasts to remind consumers of the resort and dangle promotions like a fishing hook, waiting for customers to bite. Create a marketing campaign that is subtle and does not grab consumers' attention, because marketing that isn't aggressive is cheaper and easier to do for the company. Create a campaign that utilizes elements of calm and peace but also includes more modern colors and music to expand their client base to a more upscale segment of the population