Provide a rebuttal to the statement below using your textbook and an additional source $($provide a link to that source in your initial post$).$

"For a survey to be useful, it has to be long enough to capture all the information needed. People have increasingly short attention spans. It is hard to convince consumers to spend the time necessary to fill out a survey given their time demands and distractions. Therefore, surveys have become a useless tool for marketing researchers."