Provide an accounting example of the difference between Big Data and Data Analytics.

To provide insight into how to provide an example, consider this non$-$accounting example: Big Data might collect all tweets from the inception of Twitter $($now $"$X$")$ to answer questions. Data Analysis might take that data, extract the appropriate information to answer a question, and then address questions like what do tweeters think about Christmas, how do investors $($those that are on Twitter$)$ respond to a share buyback, or do tweeters retweet earnings announcement information to others?