Question: provide an example (current not historical) or a firm (B2C) which could improve its marketing - should be a well known firm; what are the

  • provide an example (current not historical) or a firm (B2C) which could improve its marketing - should be a well known firm;
  • what are the company market segments and positioning? please provide links to references;
  • can you recommend the target market(s) and positioning strategy that would be most appropriate to the firm's long-term objectives? please provide links to references

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