Question: Provide an example of a recent purchase experience in which you were dissatisfied because the firm s Marketing Mix did not meet your expectations. Indicate

Provide an example of a recent purchase experience in which you were dissatisfied because the firm

s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations. Be sure to explain whether your expectations were formed based on the firm

s promotion or something else. Finally, how would you advise the firm for the future, based on adjustments to their marketing mix?

Distinguish clearly between a Marketing Strategy and a Marketing Mix. Use an example to illustrate the concepts.

What are the social and ethical issues a company should consider when entering a foreign market?

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