Question: Provide an example of a recent purchase experience in which you were dissatisfied because the firms Marketing Mix did not meet your expectations. Indicate how
Provide an example of a recent purchase experience in which you were dissatisfied because the firms Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations. Be sure to explain whether your expectations were formed based on the firms promotion or something else. Finally, how would you advise the firm for the future, based on adjustments to their marketing mix?
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