Provide an example that illustrates how cultural differences affect designing and managing integrated marketing communications (IMC). Use an actual situation encountered by a firm in its domestic or foreign marketplace.

Discuss if the marketing communication effort was planned to accommodate the cultural differences and was successful because of that, or did the organization encounter problems after it initiated its IMC campaign and the reasons for the cultural missteps. Suggest how marketers could improve their communications, or what other organizations can learn from the example provided.

Be sure to review the rubric for this assignment. Support your work and findings with trustworthy references.