< Provide an overall statement that summarizes at the highest level the unique position the product intends to take in the marketplace. Use the following statements as a model, providing project details to replace the parenthetical elements: For the (target customer), who (statement of the need or opportunity). The (product name) is a (product category) that (statement of key benefit, that is, the compelling reason to buy). Unlike (primary competitive alternative), our product (statement of primary differentiation). A product position statement communicates the intent of the application and the importance of the project to all concerned stakeholders. Remove these directions after completing the section.>