Question: PROVIDE CORRECT ANSWER TO QUESTION 2) Putting a celebrity in an ad to increase desire for a product and move consumers toward a purchase is

PROVIDE CORRECT ANSWER TO QUESTION

2) Putting a celebrity in an ad to increase desire for a product and move consumers toward a purchase is part of what multi-stage promotional model? The pull model of promotion The hierarchy of effects The advertising tier The hierarchy of ad planning The push model of promotion 5) So far as major advertising decisions, incorporating a celebrity into an ad falls into the category of setting objectives execution format or creative tactics choosing media vehicles choosing media types

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