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Automate Telecom is a public sector service company. It is one of the larges providers of cell phone, broadband and related services. Once a monopoly, the company in recent years is facing intense competition, with many private players in the field. A large proportion of its employees are linesmen, the face of the company to the customers. They were neither technology savvy nor customer friendly. The managers and technical experts were constantly wooed by the private sector. The experienced staff of the company was leaving the company for better career prospects. Rapid technical advancement is a constant threat to employees becoming obsolete. The company also wants to move away from the PSU culture to more professional corporate culture. Questions: NA (a) Identify how the company can address the problems faced by it with the help of Training and Management Development. (b) Provide a step-by-step approach for the company in identifying, designing and implementing various training programmes needed for the company