Question: Provide your unique insight into these two topics based on what you think are important elements of a successful sampling plan. The target population for
Provide your unique insight into these two topics based on what you think are important elements of a successful sampling plan.
- "The target population for my sampling plan will be outdoor consumers both male and female between the ages of 18-44,using stratified sampling, separating the two groups to then take a simple random sample. P&G has systems in place to contact frequent customers with coupons and information on new product arrivals and giveaways, so it would be rather easy to use this already established system to frame my sample plan. In addition to this, I will also use online surveys using Facebook and other social media platforms to solicit participants. My hope is that those solicited via Facebook will also share with family and friends, broadening the sampling size. My first sample will be females with children who have used bug repellent on themselves as well as their kids, followed by females with no children who are outdoorsy. After which, my subjects will be maleswith children who have used bug repellent on themselves as well as their kids, followed by males with no children who hunt, fish, rock climb etc. and are generally outdoor enthusiasts."
- "The target population for my sampling plan will be in New York, NY with consumers being18-65 years of age who use electronic devices on a daily basis. New York is the epicenter of technology so sampling this population will be very beneficial to my research. The sampling frame for my sampling plan would be online surveys. I would use the existing Apple customers who have multiple Apple devices and have signed up for a rewards program and have them fill out an online survey on the product so we can get their feedback. Apple relies heavily on customer feedback and it's one of the many reasons this company thrives. My primary unit is customers who log into Find my iPhone feature multiple times a week. The secondary unit are customers who have multiple (more than 3) Apple devices and the tertiary will be those who have purchased an Apple product within the last year."
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