Provides expert knowledge and research into a document that argues for a specific solution or recommendation

Shelsi can provide value by enabling her customers to quickly and easily compare different options

Clearly communicating how Citynet has helped solve a real$-$world problem for a customer makes their product offerings more relatable and tangible to others

Allows for customers across the region to participate in training on Citynet's newest products

Shelsi uses this tool to attract readers outside of the business to the company by offering top$-$quality, industry knowledge

Builds interest in Shelsi's solution by showing she has a clear understanding of the challenges faced by the target audience

Offers a side$-$by$-$side evaluation of the features or performance of Citynet's products versus those of an alternative solution