Sharing Relevant Content at Citynet Graphics $($Keyboard Navigable Alternate Version$)$

Sharing Relevant Content at Citynet Graphics

This activity is important because in a digital world where access to information on nearly any topic you can think of is but a few keystrokes away, being viewed as a subject$-$matter expert is an incredibly powerful resource for a salesperson. Shelsi is a salesperson for Citynet Graphics who specialize in selling graphic design and printing services throughout the Pacific Northwest. Shelsi is worried that while she is sharing lots of content, it has not yet resulted in increased sales. As a result, she has been working to improve which type of content she is sharing to meet specific customer needs.

The goal of this exercise is to match the specific types of content that Shelsi and other salespeople share with the major benefits of each.

Select the specific type of content that could be shared for each of the benefits Shelsi receives.

Provides Shelsi with the ability to share audio, documents, and slides with customers in different states

Provides expert knowledge and research into a document that argues for a specific solution or recommendation

Shelsi can provide value by enabling her customers to quickly and easily compare different options

Clearly communicating how Citynet has helped solve a real$-$world problem for a customer makes their product offerings more relatable and tangible to others

Allows for customers across the region to participate in training on Citynet's newest products

Shelsi uses this tool to attract readers outside of the business to the company by offering top$-$quality, industry knowledge

Builds interest in Shelsi's solution by showing she has a clear understanding of the challenges faced by the target audience

Offers a side$-$by$-$side evaluation of the features or performance of Citynet's products versus those of an alternative solution $($Click to select$)$