Psychological Influences on Consumer Decision Making This activity is important because marketing managers need to understand how and why consumers behave the way they to market them effectivelyMarketers rely psychological concepts like motivation, personalityperceptionleaming and lifestyles to analyze consumer behavior and guide marketing efforts The goal of this activity is to demonstrate your understanding of some important psychological concepts lifestyle, learning perception, and values over each consumer behavior purchase scenariodetermine which situational describedand then drop onto the correct spot within the graphic