Question: Decision Making This activity is important because marketing managers need to understand how and why consumers behave the way they do to market them effectively.

Decision Making
This activity is important because marketing managers need to understand how and why consumers behave the way they do to
market them effectively. Marketers rely on psychological concepts like motivation, personality, perception, learning, values, beliefs,
attitudes, and lifestyles to analyze consumer behavior and guide marketing efforts.
The goal of this activity is to demonstrate your understanding of some important psychological concepts: lifestyle, learning, motivation,
perception, and values.
Roll over each consumer behavior purchase scenario, determine which situational influence is
described, and then drop it onto the correct spot within the graphic.
Television
Commercials
Home Security
System
Stop Light
Lifestyle
Values, beliefs, and
attitudes
Decision Making This activity is important because marketing managers need to

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