pt 1. Select all the steps below that represent good marketing communications:

		Listen first
		Use the platform used by the target audience
		Focus exclusively on the benefits of your product
		Use language that is more sophisticated than your target audience
		Be open and transparent

pt 2. Check which type of list is likely to produce the best response rate:

		A list purchased from a list broker
		A permission-based list of the company's own customers
		A list compile off of an existing web site.