public relations

Discussion Starters 1. Why is it important that public relations profes- sionals understand communication? 2. What are some principal goals of communication, and what are some contemporary examples? 3. Why is it vital for public relations professionals to carefully assess words before using them? 4. Why would a public relations professional need to be aware of confirmation bias? 5. What is the diference between the symmetric and asymmetr models of communication? 6. What is meant by constructivism and coordi- nated management of meaning? 7. What is meant by the media as agenda setter? 8. Why is feedback critical to the communications process? 9. What common mistakes do people make when they communicate? 10. What are some contemporary examples of the changing meanings of words over time