(Public Relations) Each answer should be complete, yet concise. Answers will likely be about one half-page to one page, typed or about 250 -500 words.

1. Good God, man, the CEO calls you frantically. Smith has just jumped off the 8^th Floor balcony. I think hes dead. The New York Times is calling. Now what? In terms of organizing for the crisis to come, what steps do you follow? Give an example of a situation from a case study or current events where this process was applied or should have been applied to achieve better results.

UPDATE: I think this question is about what PR steps you should take to organize for the crisis to come.