Public relations is

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Multiple Choice

a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.

a form of communication that is intended to counteract any negative information or misinformation that has been instigated by competitors or disgruntled customers.

a seller$-$directed flow of communication, often in a face$-$to$-$face encounter, designed to promote a product with the purpose of making a sale.

a mass selling approach that has been tailored to meet the more select needs of a target market based on age, gender, ethnicity, or occupation.