Public relations is simple really, it's just about being nice to people that you think to matter to your business entertaining them, giving them corporate gift baskets, and putting out propaganda that makes them feel good about your business" (a public relations cynic). What would you say to counter the cynic's statement about public relations? In your response to this cynic statement about PR:

a. Define public relations and publicity. What is the difference between the two? 

b. Outline four (4) advantages of the use of public relations in an integrated marketing communications program.

c. Describe four (4) public relations tools that can be used in the execution of a firm's public relations program.