public relations please help

Before a public relations program can be properly evaluated, it is important to establish clear objectives. Select one: O True O False Media impressions as a measurement tool are the collective opinions of reporters andaditors Select one: True O False 20 Tracking media coverage and comparing it over time is known as: tot Select one: . intercept surveys. O b. focus groups O c. benchmarking O d. marketing research e. none of the above. 7 Public opinion is useful to research, but it is not a tangible force that affects a great number of people. Select one: True False According to Roper Reports - percent of the population drive public opinion and consumer trends, Select one: O a. 1-3 Ob 10-12 Oc. 27-29 O d. 40-42 O e. 55-57