Public relations (PR) are two-way communication between an organisation And its
various publics. It is an effective management role in various Industries from commerce
and politics to religion, charities and many others in between.
4.1 Discuss the responsibilities of a PR manager.
4.2 Explain the importance of research when preparing for a public
relations campaign.

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41 Responsibilities of a PR Manager A Public Relations PR Manager plays a crucial role in maintaining a positive relationship between an organization and its various publics The responsibilities of a ... View the full answer