Question: Purchase decision: Buying value 2 Postpurchase behavior: Realizing value 3 Information search: Alternative evaluation: Assessing value Problem recognition: Perceiving a need Match each of the
Purchase decision: Buying value
Postpurchase behavior: Realizing value
Information search:
Alternative
evaluation:
Assessing value
Problem recognition: Perceiving a need
Match each of the options above to the items below.
While you're sitting in your am class, your stomach growls loudly.
After class, you ask your friends what they are planning on doing for lunch and check the cafs menu on your phone.
You realize you do not have any cash for an offcampus lunch; however, you're not really in the mood for meatloaf, which is the cafs lunch special.
You decide that you would much rather have a You Pick Two combination at Panera and stop at the ATM on the way to lunch.
After a fun lunch with your friends at Panera, your stomach is full and you're caught up on your friends' news.
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