Question: Purchase decision: Buying value 2 Postpurchase behavior: Realizing value 3 Information search: Alternative evaluation: Assessing value Problem recognition: Perceiving a need Match each of the

Purchase decision: Buying value
2
Postpurchase behavior: Realizing value
3
Information search:
Alternative
evaluation:
Assessing value
Problem recognition: Perceiving a need
Match each of the options above to the items below.
While you're sitting in your 11 a.m. class, your stomach growls loudly.
After class, you ask your friends what they are planning on doing for lunch and check the caf's menu on your phone.
You realize you do not have any cash for an off-campus lunch; however, you're not really in the mood for meatloaf, which is the caf's lunch special.
You decide that you would much rather have a You Pick Two combination at Panera and stop at the ATM on the way to lunch.
After a fun lunch with your friends at Panera, your stomach is full and you're caught up on your friends' news.
Purchase decision: Buying value 2 Postpurchase

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