Question: Purchase decision Buying value 2 Problem recognition: Perceiving a need 3 Alternative evaluation: Assessing value Information search: Seeking value 5 Postpurchase behavior: Realizing value Match

Purchase decision Buying value 2 Problem recognition: Perceiving a need 3 Alternative evaluation: Assessing value Information search: Seeking value 5 Postpurchase behavior: Realizing value Match each of the options above to the items below. While you're sitting in your 11 a.m. class, your stomach growls loudly. . After class, you ask your friends what they are planning on doing for lunch and check the caf's menu on your phone. You realize you do not have any cash for an off-campus lunch; however, you're not really in the mood for meatloaf, which if the caf's lunch special. You decide that you would much rather have a You Pick Two combination at Panera and stop at the ATM on the way to lunch, After a fun lunch with your friends at Panera, your stomach is full and you're caught up on your friends' news

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