Purchase Decision Process

This activity is important because comumers pass through warious stages as they make chaices about which products and services te purchase. Colectively, these stages are known as the purchase decision process.

Behind the vis bie act of making a purchase lies an important decision process and consumer experience that must be understood for effective maketing. The length of the purchase decision process and time spent in the process will vary by consumer type and product purchased. Marketers stucly the purchase decision process to hep them market their products more effectively?

The goal of this actrity is to demonstrate your understanding tse purchase decision process applied to purchasing lunch

Read the descriotion of the activity and then match it to the apovoprate stage of the purchase decrsion process.

$2$ White waihe sittina in unue is am aths, your somach grows ioudy.

$4$ After a fun kench with veur thents at Panera, your stomach is full and you he caught up on your friends' news,