Question: Purpose given your SPACE analysis? Avoid generic, vague terms such as market development. EXERCISE 6C Develop a BCG Matrix for Coca-Cola Portfolio matrices are

Purpose given your SPACE analysis? Avoid generic, vague terms such as market development. EXERCISE 6C Develop a BCG Matrix for Coca-Cola Portfolio matrices are widely used by multidivisional organizations to help identify and select strate- gies to pursue. A BCG analysis identifies particular divisions that should receive fewer resources than others. It may identify some divisions that need to be divested. This exercise can give you practice in developing a BCG Matrix. Instructions Step 1 Step 2 Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits. Relative Market Share Position, Industry Growth Rate. Down the far left of your page, list Coca-Cola's divisions/segments as given on pages 30-31. Now turn back to the Cohesion Case and find information to fill in all the cells in your data table from page 31. Based on Coca-Cola's year-end 2017 segment data given in the Cohesion Case, complete a BCG Matrix for the company.

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