PURPOSE

The purpose of this assignment is to develop students' ability to explain the components of marketing mix, explain on how product manufacturers perform the marketing strategies for their products, either on market segmentation, targeting or positioning.

REQUIREMENT

Select any TWO (2) beverage products made in Malaysia from different manufacturers. For instance, you might choose 'Hausboom' by The Boom Beverage Sdn Bhd and its competitor, 'Mountain Dew' by Permanis Sdn Bhd. The assignment should highlight the following aspects:

1. Explain the components of marketing mix for beverages products.
2. Identify the similarities and differences between the two beverage products.
3. Explain on the marketing strategies used for both beverages' products.
4. Summarise your report by selecting and stating why one of the beverage products is the best beverage.

[Total: 60 marks]

1 . Introduction of the selected beverage product manufactures

(Very clear and detailed introduction of both beverage product manufacturers' that covers the companies' names, establishment year, company size and business activities)

2) Explanation on the components of marketing mix for the beverage products.

(Clear and detailed explanation on ALL components of marketing mix for beverages' products)

3) Identify the similarities and differences between the two beverage products

(Able to give four the similarities and differences between the two beverage products.)

4) Explanation on the marketing strategies used for both beverages' products

Very clear and detailed explanation on the marketing strategies used for both beverages' products. Relevant examples are given.

5) Summary.

Clear and well justified summary that relates to the analysis. Relevant key points were clearly highlighted and written in a coherent manner.