PURPOSE The purpose of this assignment is to develop students' ability to describe the core concepts of marketing and explain influence of environmental factors on marketing. REQUIREMENT Select any TWO (2) amusement parks in Malaysia. The assignment should highlight the following aspects: 1. INTRODUCTION - Identify the background of both amusement parks which includes company name, year of establishment, size of company and business activities. 2. CORE CONCEPTS OF MARKETING - Describe the similarities and differences of marketing core concepts between the two amusement parks. 3. ENVIRONMENTAL FACTORS - Explain the macro environments that has influence on marketing efforts for both amusement parks. 4. CONCLUSION - Conclude your task by choosing and stating which amusement park is better than the other park in term of marketing.