Question: PURPOSE The purpose of this assignment is to develop the learners ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing

PURPOSE The purpose of this assignment is to develop the learners ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing a business. REQUIREMENT Assume that you are the general manager of a luxury retail company in Malaysia, for examples Burberry, Prada, and Coach. Prepare a report to assess the need for customer relationship marketing (CRM) by highlighting its advantages and disadvantages to the business.

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