Purpose

The Purpose of this assignment is to plan a strategy for a persuasive communication by determining the purpose of the persuasive communication and the appropriate medium in which to present it$.$ Appropriate language that will appeal to the audience will be an important component of this assignment.

How to Proceed

Complete the assigned readings and unit notes and watch the video for Unit $7.$

Read the following scenario:

You sent a memo to the VP$-$HR proposing that the company begin providing healthy snacks for the employees. The VP$-$HR agreed to implement the healthy snacks pilot project on a four$-$week trial basis. It has been running for two weeks and response to it has been disappointing so far. You realize it may take time for your colleagues to take advantage of the healthy snacks program, but if employee participation hasn't reached at least $50\%$ by the time the four$-$week trial period ends, the program will be discontinued.

Write a $250-$word description of what you have to take into consideration to create a persuasive communication to encourage employee participation in the healthy snack program.

Write a $300-$word persuasive message that you will use to convince your specific audience of the validity of this particular program.