PURPOSE

This assignment is designed to enhance learners' ability to understand and evaluate the processes of strategic marketing planning.

1. Introduction of Mcdonalds

* Description Mcdonalds company's name

*Description Mcdonalds industry

*Description Mcdonalds ownership

*Description Mcdonalds company's history and size was presented

2. Description of the strategic marketing planning processes in general with relevant examples.)

3. Identification and discussion of the strategic marketing planning processes of the Mcdonalds company with relevant examples)

* Business definition with example

* market environment analysis with example

* Aims and objectives determination with example

* Strategy designing with example

* Tactic designing with example

* Market control with example

4. Recommendation on improvements of the strategic marketing planning processes of the Mcdonalds company (One feasible recommendation was given with valid justifications.)

* Business definition with example

* market environment analysis with example

* Aims and objectives determination with example

* Strategy designing with example

* Tactic designing with example

* Market control with example

5. Summary

Business definition Market environment analysis Aims and objectives determination Strategy designing Tactic designing Market control Figure 2.1: Strategic planning processes