PURPOSE This assignment is designed to enhance learners' ability to understand and evaluate the processes of strategic marketing planning.

1. Introduction ( description of the company's name, industry, ownership, company's history and size was presented)
2. Description of the strategic marketing planning processes in general with relevant examples.)
3. Identification and discussion of the strategic marketing planning processes of the chosen company with relevant examples)
4. Recommendation on improvements of the strategic marketing planning processes of the chosen company (One feasible recommendation was given with valid justifications.)
5. Summary