PURPOSE

-This assignment is designed to enhance learners ability to understand and evaluate the elements in the marketing mix.

REQUIREMENT

Choose a firm that you are familiar with. Explain the elements of the existing marketing mix and discuss how these elements are practiced in the selected firm. Recommend improvements to the marketing mix that can be made by the management of selected firms.

1) Introduction of the selected firm

2) Description of marketing mix elements (4Ps) in general

3) Identification and discussion of marketing mix elements practiced in the selected firm

4) Recommendation on improvements that could be made by the selected firms management on its marketing mix

5) Summary

6) References

**BBPM2103 MARKETING MANAGEMENT I