Purpose: This assignment provides and an opportunity to demonstrate your understanding of AIDA and persuasion. You will be writing using rhetorical appeals and will have a chance to show how effective you are at persuasion.

This assignment asks you to write a persuasive message to a supervisor. As you are working on this prompt, you will need to decide how you want to use rhetoric and appeals to make the case to a decision-maker in the company.

Prompt: Employee Incentive Program

You are a Human Resources Manager at Parsley Marketing Solutions, and your company has not been immune to recent changes in the labor market. Employees have increasingly been leaving for competitors, and you are concerned about the constant turnover. You want to make to develop an initiative the retains employees and improves company culture.

Your original plan to increase salaries across the company has already been rejected. However, you hope implementing your program rewarding employees for staying at the company will provide some stability to your workforce. Unfortunately, these changes will not be free, and you need to convince decision-makers that this plan will work as an alternative to increasing wages. Given your supervisor previous rejection of raises, you're going to need to present a zero, or near zero, cost plan. Do not simple propose an expansion of employee benefits.

Task: Write an email to the Director of Human Resources at Parsley Marketing Solutions, Casey Kent. In this email, you need to explain how your plan will benefit the company and succeed in its goal to increase employee retention. You might need to research other companies to see if they offer similar programs and how you might want to model your program. Use your research to provide an enticing but accurate explanation of the program and justify the expense to your supervisor by focusing on audience benefits.

Evaluation: This assignment is graded based on your ability to appropriately use AIDA given this rhetorical situation, develop interest and desire through strong rhetorical appeal, and error-free and professional prose. Please include citations for any sources consulted as a comment on Canvas.