Purpose:

• To understand the process for implementing different marketing strategies and measuring its performance: Develop an understanding of basic Google Analytics.

Instructions:

Complete the following instructions shown in the Parts 1-4.

Part 1: Use the search bar

1. Access the search bar in the data table. This lets you search in the first column of the table
2. Go to the Acquisition section
3. Click on the Source/Medium report from the All traffic dropdown
4. Enter in the search bar organic
5. Explain what you see.

Part 2: Add a secondary dimension

Adding a secondary dimension gives you more context because it adds more information to the data youre seeing. Follow these steps to add more context to your report:

1. Go to the Behaviour section
2. Click on Landing Pages from the Site Content dropdown
3. Click on Secondary dimension
4. Select Source in the dropdown
5. Explain what you see.

Part 3: Use a segment

This challenge lets you specify things even further, giving the report even more context. In Google Analytics, you can add segments and this enables you to see just a specific piece of data.

1. Stick to your current report
2. Scroll all the way up and click on + Add Segment
3. Search for the Organic Traffic segment
4. Hit Apply
5. Remove the All Users segment by clicking on the downward arrow
6. Explain what you see.

Part 4: apply two segments to compare "Converters" with "Non-Converters"

1. To begin, let's compare the metrics for Store visitors who converted with those who didn't. In the Audience Overview report, apply two System Segments: "Converters" and "Non-Converters." How can you tell that visitors who converted are more engaged than those who didn't?
2. Notice that the Converters segment shows a much higher percentage of Returning Visitors than does the Non-Converters segment. What might this suggest?
3. We can see that between the audiences, a larger percentage of Converters have their browser set to US English than non-Converters and that a much larger proportion of Converters visit from the US than from other markets. Also notice that a larger proportion of Non-Converters are from India and the United Kingdom than from other non-US countries. How could this data be useful for your business?