Question: Purpose: You will develop a SPACE Matrix for Dicks Sporting Goods This assignment provides you the opportunity to practice developing a SPACE Matrix and the

Purpose: You will develop a SPACE Matrix for
Purpose: You will develop a SPACE Matrix for Dicks Sporting Goods This assignment provides you the opportunity to practice developing a SPACE Matrix and the chance to choose among attractive strategic alternatives. You will practice the following skills: Critical thinking and problem-solving skills Writing skills (using the APA format) Instructions: You have been hired as a consultant to perform a Strategic Analysis for the company, Dick's Sporting Goods. At this point in the analysis you are required to: Develop a SPACE Matrix for the company. Review the company's business as described in the company's most recent Form 10K. Review industry and competitive information pertaining to the company. Write a one page executive overview, summarizing strategies that you recommend for this business segment, given your SPACE Matrix analysis. Be specific as to your recommendations. You should submit: 1. Executive overview. The overview should be formatted using APA style 2. Space Matrix (should be included in the overview). Use the excel template and submit the excel file along with your overview. APA Requirement

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