Question: PURPOSEThe purpose of this assignment is to develop learners ability to conduct a marketanalysis . Learners are also required to make recommendations on how marketers
PURPOSEThe purpose of this assignment is to develop learners ability to conduct a marketanalysis Learners are also required to make recommendations on how marketers canuse the Internet, customer database and customer relationship management CRM toconduct their business.REQUIREMENTSelect ONE industry in your country, such as automotive, telecommunications, retail,banking, education etc. Conduct a market analysis for your chosen industry. From youranalysis, you will be required to consider the following factors:i What are the major competitors, market share and reputation of your selectedindustry?ii What are the distribution strategies and product offerings iii What are the changes in business and marketing practices in your selected industrydue to technology Based on your findings, what are your recommendations to the marketers in the selectedindustry on how to use the Internet, customer database and customer relationshipmanagement CRM to conduct their business?
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