Select ONE industry in Malaysia, such as automotive, telecommunications, retail, banking, education etc. Conduct a market analysis for your chosen industry. From your analysis, you will be required to consider the following factors:

i) What are the major competitors, market share and reputation of your selected industry?

ii) What are the distribution strategies and product offerings ? 

iii) What are the changes in business and marketing practices in your selected industry due to technology ?

Based on your findings, what are your recommendations to the marketers in the selected industry on how to use the Internet, customer database and customer relationship management (CRM) to conduct their business?

Answer rating: 100% (QA)

Lets consider the telecommunications industry in Malaysia i Major Competitors Market Share and Reputation Major Competitors Companies like Maxis Celco... View the full answer