PUSHKAS- A USA based sports shoes company is planning to enter into your home country market. This company is sustainable and environmentally friendly and produces shoes from ocean waste. Their target market is young population of your country as they know that young people relate to environment the most.

a. The company decides to reach out to the Generation Y and Z consumers in your market, which media would you recommend the marketers to use to influence this target market? Discuss. (8 marks)

 b. Help the company identify appropriate reference group(s) to promote the brand amongst the target market?

c. Which one (1) of the three techniques can marketers use to encourage consumer compliance? Explain.