Your company is an international property firm that is keen to introduce a new hotel brand in
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Question:
- Discuss how focus groups should be conducted to help you understand preferences for a new hotel brand. Your recommendations should cover the following 3 areas, and be accompanied by clear justifications:
- • Profile of the focus group participants
Related Book For
Foundations Of Finance
ISBN: 9781292318738
10th Global Edition
Authors: Arthur Keown, John Martin, J. Petty
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