Putting it into Practice: American Express Revisited Ken Chenault, as a man of integrity, is not given to obvious flattery, emotionalism, and exaggeration. When Ken Chenault wishes to persuade a prospective business partner, he uses an objective, logical, reasonable, and sincere tone. He does not ignore obstacles and possible objections, but candidly and honestly discuss them, and then proceeds to provide valid reasons why the business proposal will be of benefit. Problem Assume you are a sales trainee of a local bank that has developed a partnership with American Express. There is an upscale retailer in your area that currently does not accept American Express cards, but processes another credit card`s sales receipts through your bank. You would like to persuade the business to add American Express to the list of cards it will accept. Process a. Choose a specific retailer in your area and describe is as your audience. b. Should you use a direct or indirect organizational plan for this letter? Why? c. What points should you include in the body of your letter? d. Write an opening that is attention - getting and relevant and introduces your persuasive request. e. What action do you want the audience to take? f. Write a closing paragraph to motivate your audience to take the desired action Product Using the information in the opening vignette and your knowledge of persuasive message, draft a persuasive letter encouraging the retailer to enter into an agreement to accept American Express cards as means of payment from its customers