Q$\mathrm{.}1\mathrm{.}2$ Apply the steps in quality planning and control to CraftMaster's operations.

$(15)$

Q$\mathrm{.}1\mathrm{.}3$ Explain the components of the consumer's total product with application to the

$(10)$

scenario.

Q$\mathrm{.}1\mathrm{.}4$ Outline an integrated marketing strategy for CraftMaster aimed at the maturity stage

$(15)$

of the product lifecycle.

Q$\mathrm{.}1\mathrm{.}5$ Explain the options for short$-$term financing for CraftMaster and then recommend a

$(15)$

suitable option for the business.

Q$\mathrm{.}1\mathrm{.}6$ Provide suggestions financial managers should consider for improving a firm's

$(10)$

profitability, with application to the scenario.