define and discuss problem identification and problem solving research. Discuss how the two types of research are related. Develop an example showing the relationship between these types of research. ( 14 marks )

explain three ( 3 ) applications of in-depth interview with an appropriate example. ( 6 mark )

FashionValet wants you to conduct an internet survey to determine factors influencing consumer preferences to purchase from online fashion websites among Malaysian consumers.

a) non probability sampling techniques rely on the researchers judgement. Suggest a non probability sampling technique for data collection. Explain why it is the most appropriate method. ( 4 marks )