Question: Q 1 : In Capstone 2 . 0 , better product reliability is associated with 1 . a higher MTBF 2 . higher segment performance

Q1: In Capstone 2.0, better product reliability is associated with
1. a higher MTBF
2. higher segment performance
3. a better ideal position
4. higher product awareness
Q2: When a firm sells capacity, how much of the original investment does it receive?
1.35%
2.50%
3.65%
4.90%
Q3: Which customer group or market segment seeks high-reliability products?
1. high end
2. performance
3. traditional
4. low end
Q4: If a company purchases capacity and automation,
1. it will be available two years later
2.50% of the additional capacity will be available in the current year, but all will be available the following year
3. it will be available in the current year.
4. it will be available next year.
Q5: Which customer buying criteria is the most important in Capstones high-end segment?
1. age
2. MBTF
3. price
4. positioning
Q6: How long does it take to create a new product and bring it to market?
1. There is a 1-year lag before a new product is available.
2. There is a 2-year lag before a new product is available
3. There is a 3-year lag before a new product is available
4. A new product becomes available in the current round.
Q7: Which of the following is not a driver of material costs?
1. MTBF
2. smaller size
3. higher performance
4. second production shift
Q8: According to the Capstone User Guide, the inventory carrying cost is
1.14%
2.12%
3.10%
4.16%
Q9: What is the most important consideration for a low-end segment customer?
1. price
2. MTBF
3. age
4. positioning
Q10: Over time, the segments will drift in which direction on the perceptual map?
1. up-right
2. up-left
3. down-right
4. down-left

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