Q$\mathrm{.}1$ In kicking off with an Export Plan or an International Marketing Plan, a company needs to take stock of its raison d$$rte $($pronounced ray$-$zon$-$DEE$-$treh$),$ reason for being or doing so$.$ Lets say you are the assistant Marketing Manager of NutriAsia and your Team is preparing for a Strat plan session for the $2026$ Plan. Do a SWOT analysis on NutriAsia and point out the reason why it should expand beyond the Philippines. Hint : Check out the tables in book.

Q$.2$ Describe a marketing person who is globally woke? What qualities should this person have.

Q$\mathrm{.}3$ Trade Barriers, Protectionism, BOP, Quotas, how do they play out in International trade today where the Philippines is concerned? Cite your sources. Q$.4$ Incoterms $($International Commercial Terms$)$ make communications fluid between buyers and seller in international trade. Every so often they get to be reviewed for relevance and clarity. There were the ones made in $2010$ and $2020.$ Review the Incoterms made in those years; you will find there are seven $(7)$ refinements. Which of these refinements is most crucial to you as a seller? Why do you say so$?$ Q$\mathrm{.}5$ Take a look at the Table of Philippine Exports by Commodity Group on pages $110-111.$ Now knowing these and aware of the Tariff shifts globally, as the head of the Technical group advising the office of the Department of Trade and Industry $($DTI$),$ research on the commodity groups that can withstand these market forces to either exercise trade barriers and non$-$trade barriers.What are the top three $(3)$ commodity groups you will advise to exercise trade barriers on tariff? Cite your figures and references. What are the top three $(3)$ commodity groups you will advise to exercise non$-$tariff trade barriers $?$ Specify which. Cite figures and references. Q$6$ Is it a good thing when local companies are foreign controlled or if Foreign Direct Investments flow in$?$ Illustrate your point. Q$.7$ If you were to put together an operations manual for international marketing, in a checklist, what would you put in your checklist for trainees to be mindful about. Q$\mathrm{.}8.$ Marketing development to international marketing comes in phases. It also comes with benefits. Based on what youve read and understood, what are these benefits? Q$.9$ Most of international marketing plans harp on the Filipino community living in the COI. Cite the benefits of this approach as well as its disadvantages. Be as factual as need be$.$ Q$.10$ Does a product life cycle exist? If yes, illustrate. If you say it doesnt, illustrate. If you say, it depends justify your approach then.